Geoff Schiller, former Chief Revenue Officer at Vox Media, has been appointed CEO of Screenvision, the cinema advertising company, according to a report from Digiday dated May 28, 2026. The move signals a strategic shift as Screenvision looks to strengthen its position in the evolving media landscape. Schiller brings extensive experience in digital media revenue and audience engagement from his tenure at Vox Media.

At Screenvision, Schiller will oversee efforts to expand the company’s reach, particularly among younger demographics. The leadership change comes as Screenvision aims to leverage its cinema network to connect brands with Gen Z audiences through targeted advertising in theatrical environments. This focus aligns with broader industry trends of seeking high-engagement, contextual ad placements.

The appointment also coincides with what Screenvision describes as a strong pipeline of upcoming films, which could increase cinema attendance and ad inventory value. Schiller’s background in scaling digital ad operations may help modernize Screenvision’s approach to selling and delivering cinema-based campaigns. His leadership is expected to drive innovation in how advertisers access captive theatergoers.

For content creators and media professionals, this leadership shift highlights the growing convergence between digital media expertise and traditional out-of-home advertising. Schiller’s move from a major digital publisher to a cinema ad firm underscores the value of cross-industry experience in shaping next-generation audience strategies. As theaters continue to rebound post-pandemic, cinema advertising is regaining attention as a premium, brand-safe channel.

The change at Screenvision reflects a broader trend where media executives with digital fluency are being tapped to reinvigorate legacy ad platforms. By combining Schiller’s Vox Media background with Screenvision’s theatrical reach, the company aims to offer advertisers a compelling blend of scale, context, and audience relevance. No further financial or operational details were disclosed in the source report.