Board, the new gaming startup founded by Brynn Putnam, creator of the fitness platform Mirror, has closed a $20 million Series A funding round led by Union Square Ventures. The company is building what it describes as "together tech"—technology designed to bring people into the same physical space through interactive, shared experiences. Though specific product details were not disclosed in the announcement, the funding round signals strong investor confidence in Board’s vision for social, co-located gaming.
According to the company, Board has already sold thousands of units ahead of its broader market launch, indicating early traction and consumer interest in its approach to blending digital interaction with real-world presence. The startup aims to address growing demand for experiences that counteract digital isolation by encouraging face-to-face engagement through gameplay and shared activities.
Union Square Ventures’ leadership in the round highlights continued interest in startups that redefine social connection through technology, particularly those with founders who have proven track records in consumer tech. Putnam’s success with Mirror, which was acquired by Lululemon in 2020, adds credibility to Board’s potential to scale a new category of interactive home experiences.
While Board has not yet revealed pricing, subscription models, or specific game titles, its early sales performance suggests a receptive audience for products that prioritize togetherness. The company positions itself at the intersection of gaming, wellness, and social technology—spaces increasingly shaped by creator-driven communities seeking authentic connection.
As Board moves forward with its Series A funding, it will likely focus on product development, manufacturing scale, and community building. For creators and early adopters, the startup represents a emerging opportunity to engage with technology that doesn’t just connect people online—but brings them into the same room. Further details on product features and availability are expected as the company prepares for wider release.
