SmallRig made a notable appearance at Cine Gear 2026 by unveiling a product that diverges from its usual lineup of camera accessories: a 25‑liter backpack designed specifically to keep gear safe and organized. The backpack was highlighted as the first bag the company has developed entirely in‑house, from the initial concept through to manufacturing, marking a clear step into a new product category for the brand.
According to the event coverage, the bag’s 25L capacity positions it as a mid‑size solution aimed at creators who need to transport cameras, lenses, and related equipment without compromising on protection. SmallRig emphasized that the design process was handled internally, suggesting a focus on integrating the brand’s existing expertise in accessory engineering into a carrying solution.
The move into bags reflects a broader creator‑business strategy for SmallRig, which has built a reputation for reliable mounts, cages, and other rigging gear. By expanding into backpacks, the company addresses a frequent pain point for videographers and photographers who seek a trusted, all‑in‑one solution for both shooting and transport. This diversification could help SmallRig capture additional share of the creator market while leveraging its established distribution channels.
Johnnie of CineD spoke with Manny Moreno of SmallRig during the event to discuss what distinguishes the backpack in an already crowded market. While specific technical details were not disclosed, the conversation centered on the brand’s approach to differentiation—likely tied to its in‑house design philosophy and familiarity with creator workflows.
For content creators, the introduction of a SmallRig‑branded backpack adds another option to consider when evaluating gear‑carrying solutions that promise compatibility with the accessories they already use. As SmallRig continues to explore new product categories, the backpack launch signals a willingness to evolve beyond its core offerings while staying attuned to the practical needs of the creator community.
