Instagram has extended its “Your Algorithm” feature to the main feed, according to a report from Social Media Today dated June 10, 2026. The update enables users to tailor what appears in their primary feed by selecting topics that align with their individual in‑app activity. This marks a shift from the platform’s previously opaque ranking system to a more transparent, user‑driven experience.

For creators, the change means that audience members can now explicitly signal the subjects they want to see more often. When a user opts into specific topics, Instagram’s algorithm will prioritize content tagged with those themes in that person’s main feed. Creators who consistently produce material around those topics may see increased visibility among users who have expressed interest.

Conversely, creators whose content does not match a user’s selected topics could experience reduced exposure in that user’s feed. This underscores the importance of aligning content strategy with the interests of a target audience and monitoring how topic selections evolve over time. Creators may need to review their hashtags, captions, and thematic focus to ensure they remain discoverable under the new user‑controlled settings.

The feature does not alter Instagram’s core advertising or explore pages; it only affects the main feed’s organic ranking. As the rollout continues, creators are encouraged to observe shifts in engagement metrics and adjust their posting habits accordingly, while staying informed about any further updates Instagram may announce regarding algorithmic transparency.