Getting a blue check on Instagram remains a goal for many creators who want to signal authenticity and stand out in a crowded feed. Buffer’s June 2026 resource explains that the platform now offers two distinct paths to verification, allowing users to select the method that best fits their needs and budget. The article outlines the basic requirements and steps for each option without diving into speculative details.

The first path discussed is Meta Verified, a subscription‑based service that provides a verified badge along with additional account protections and support features. Creators who choose this route gain access to a dedicated help channel and certain impersonation safeguards, which can be valuable for those managing brand partnerships or growing a professional presence. The guide notes that this option is presented as a way to enhance credibility while also receiving platform‑provided benefits.

The second path covered is the traditional free verification request, which relies on Instagram’s existing review process. This method requires users to meet the platform’s notability and authenticity criteria, such as having a complete public profile, a notable presence, and adherence to community guidelines. The article highlights that pursuing the free route can still improve perceived trustworthiness among followers and potential collaborators, even without a subscription fee.

Overall, Buffer’s piece helps creators weigh the trade‑offs between paying for Meta Verified’s added perks and pursuing the standard free verification route. By understanding both avenues, creators can make an informed decision that aligns with their goals for credibility, audience trust, and long‑term growth on Instagram.