Godox, a brand best known for its flashguns and studio lighting equipment, has announced its first-ever camera. The reveal came on July 22, 2026, marking a notable step for the lighting giant into the imaging market. The new model is named the C100 and is being positioned as a compact, low‑cost addition to Godox’s product lineup.

The C100 is described as a “transparent viewfinder camera.” It is a screenless device that weighs just 65 grams, making it extremely lightweight. Users compose their shots by looking through a see‑through viewfinder, which eliminates the need for a traditional LCD or electronic display. This design keeps the body minimal and straightforward.

Priced at £22, the C100 also doubles as a light meter. The dual functionality means creators can measure ambient light levels while framing a scene, all within the same handheld unit. The combination of a transparent viewfinder and metering capability is presented as an intriguing oddity in the current camera landscape.

For content creators, Godox’s move into camera hardware could simplify workflows for those who already rely on the company’s lighting tools. An affordable, lightweight camera that integrates light metering may appeal to vloggers, photographers, and multimedia artists who value portability and quick setup without sacrificing basic exposure control. The low price point further lowers the barrier to entry for newcomers experimenting with hybrid photo‑video work.

While the announcement highlights the C100’s core attributes, additional specifications such as lens details, shutter speed range, or image sensor size have not been disclosed in the source. Creators interested in this novel offering will likely await further information from Godox to assess how the transparent viewfinder concept performs in real‑world shooting scenarios.