Zhong Yi Optics has introduced the Pittura 30mm f/2.4, a new manual focus prime lens designed for medium format photographers using Fujifilm GFX and Hasselblad XCD systems. The lens combines a wide-angle field of view with a fast f/2.4 aperture, offering creators greater flexibility in low-light and shallow depth-of-field shooting.

This release addresses a niche but growing demand among medium format users for compact, fast wide-angle primes that maintain the optical character valued in creative photography. By targeting both GFX and XCD platforms, Zhong Yi Optics is expanding its reach across two of the most respected medium format mirrorless systems.

Fujifilm’s GFX line, renowned for its exceptional color science and retro-inspired design, continues to attract photographers who prioritize image quality and tactile shooting experience. The Pittura 30mm f/2.4 complements this ethos by providing a bright, wide-angle option that aligns with the GFX system’s strengths in portrait, environmental, and documentary work.

While the lens is manual focus only, its design emphasizes simplicity and optical performance, appealing to creators who value deliberate, thoughtful image-making. The announcement underscores the growing third-party support for medium format systems, which are increasingly seen as viable not just for studio work but also for expressive, handheld photography.

As more photographers embrace medium format for its unique rendering, lenses like the Pittura 30mm f/2.4 help broaden creative possibilities without sacrificing the core attributes that make systems like Fujifilm’s GFX so distinctive.