Meta has unveiled Meta Startup School, a new three-month initiative designed to help early-stage consumer brands scale their operations. The program targets startups in the creator economy, offering them structured support to overcome common growth hurdles. According to the announcement, the first cohort will include 200 selected startups gaining access to tailored resources.

Participants will receive guidance from venture capital firms and industry experts, focusing on areas critical to early-stage development such as product-market fit, customer acquisition, and operational scaling. The curriculum is built around practical training sessions and mentorship opportunities aimed at strengthening founder capabilities. Meta positions the program as a direct investment in the next generation of consumer-facing brands built by creators.

By leveraging its platform ecosystem and network of partners, Meta aims to create a pipeline of sustainable businesses that can thrive across its apps, including Instagram and Facebook. The initiative reflects Meta’s broader strategy to empower creators not just as content producers, but as entrepreneurs building lasting ventures. No fees or equity requirements were mentioned in the announcement.

The program underscores Meta’s commitment to fostering innovation at the intersection of social media and commerce. As creator-led brands continue to shape consumer trends, Meta Startup School seeks to provide the tools and knowledge needed to turn early momentum into long-term success. Applications for future cohorts are expected to open following the conclusion of the inaugural session.