I’ve lost count of how many times my GoPro has shut down mid-shoot due to overheating—vanishing footage, ruined takes, and that sinking feeling when you realize the camera just gave up on you. It’s not a one-off; it’s a pattern I’ve seen across multiple models and heard echoed by other creators. GoPro’s overheating issues aren’t rumors—they’re a real-world reliability problem that’s cost me time, money, and trust.

So when I read Nick Woodman’s latest letter promising GoPro isn’t done making consumer cameras, my reaction wasn’t hope—it was skepticism. Founder enthusiasm doesn’t fix thermal throttling or prevent a camera from dying in 4K60 mode on a sunny afternoon. The source gives no new details about upcoming hardware, cooling solutions, or firmware fixes. It’s a vow to keep shipping products, but nothing in it addresses the core issue that’s driven me and many others away: you can’t depend on a GoPro when it matters.

Let me be clear: the only way I’d even consider touching new GoPro hardware is if they handed it to me for free. And even then? I wouldn’t risk it on a client job, a travel adventure, or any shot I couldn’t afford to lose. Fool me once, shame on you—fool me repeatedly, and I’m switching brands.

That’s why I’ve stopped recommending GoPro entirely. For creators who need consistency, DJI’s Osmo Action line and Insta360’s X series offer better thermal management, more reliable recording, and fewer nasty surprises. Until GoPro proves it’s solved its overheating problem—not just promised to keep making cameras—I’m sticking with gear that works when I need it to.