Instagram has introduced a new in-app feature allowing creators to boost their live streams, expanding its suite of promotional tools beyond posts, Stories, and Reels. The update, announced on September 30, 2026, enables content creators to increase the visibility and engagement of their live videos directly within the platform. This move aligns with Instagram’s ongoing effort to support creators in growing their audiences through accessible, integrated marketing options.

By enabling boosted livestreams, Instagram addresses a growing demand among creators for real-time audience expansion during live events, Q&As, product launches, and behind-the-scenes content. Previously, promotional reach for live videos relied solely on organic sharing or external ad campaigns. Now, creators can allocate budget to promote their live streams to targeted audiences, similar to how they boost other content types.

The feature does not require third-party tools or complex ad manager setups, streamlining the process for creators who want to maximize impact without leaving the app. While specific targeting options, pricing tiers, or performance metrics were not detailed in the announcement, the functionality mirrors existing boost capabilities for posts and Reels, suggesting a familiar interface and workflow.

For creators focused on monetization and community building, boosted livestreams offer a direct way to attract new viewers during high-engagement moments. As live video continues to play a central role in creator strategies, this update strengthens Instagram’s position as a platform that supports both spontaneous and promoted real-time content. Further details on eligibility, rollout phases, or analytics are expected to follow from Instagram in the coming weeks.