Instagram is reviving its push into long-form video through a newly launched feature called "Features," allowing select creators to upload horizontal videos up to 90 minutes in length. According to an exclusive report from Business Insider cited by CineD on November 2, 2026, Meta is offering direct payments ranging from $50,000 to as high as $500,000 to participating creators for posting these extended videos. This marks a significant shift from Instagram’s traditional short-form Reels model toward premium, episodic-style content designed for deeper audience engagement.

The initiative appears aimed at attracting high-profile creators and production teams capable of delivering sustained, broadcast-quality material. Unlike ad-supported models on platforms like YouTube, Instagram’s current Features program does not include a revenue-sharing mechanism—meaning compensation comes solely through upfront payments from Meta. This structure suggests a strategic investment to seed the format rather than rely on immediate monetization via ads or subscriptions.

Content distributed via Features will be accessible through Instagram’s TV app, indicating a deliberate effort to position the platform as a destination for lean-back viewing experiences. By enabling longer runtimes and offering substantial financial incentives, Instagram seeks to compete more directly with streaming services and established long-form hubs while retaining creators within its ecosystem. The absence of ad share at launch implies Meta may evaluate performance and creator retention before introducing broader monetization tools.

For creators, the opportunity presents a rare chance to secure major funding for ambitious projects without relying on brand deals or crowdfunding. However, eligibility appears limited and selective, based on the reported payout range and emphasis on "selected" participants. As of the November 2, 2026 report, no public application process or detailed guidelines have been disclosed, leaving many aspiring creators awaiting further clarification on how to qualify for future rounds of funding. Instagram’s move underscores its ongoing effort to evolve beyond short-form video and establish a foothold in the premium digital content landscape.