Instagram is currently testing a new feature that allows users to upload videos up to 90 minutes in length, marking a significant shift from its traditional short-form focus. The test, referred to as the "90-minute Features test," was first reported by Creator Handbook on October 31, 2026. This development signals Instagram’s effort to compete more directly with platforms like YouTube and TikTok, which already support longer video formats.

For content creators, the ability to share extended videos natively on Instagram could reduce reliance on external links or cross-posting strategies. Longer videos may enable deeper storytelling, tutorials, vlogs, or mini-documentaries without needing to split content across multiple posts. While the feature remains in testing, its potential rollout could influence how creators plan and produce content for the platform.

Instagram has not yet confirmed whether the 90-minute limit will apply to all accounts or be limited to certain regions or creator tiers during the trial phase. Similarly, details about monetization, algorithmic prioritization, or editing tools for long-form videos have not been disclosed. Creators are advised to monitor official channels for updates as the test progresses.

The move reflects broader industry trends where social platforms are expanding video capabilities to retain user attention and attract creators seeking versatile publishing options. As audiences increasingly consume varied content lengths, Instagram’s adaptation may help sustain its relevance in the evolving digital landscape.

Creators interested in long-form video should consider experimenting with narrative depth and pacing, preparing for a possible shift in how Instagram supports sustained viewer engagement. Until broader access is granted, staying informed through trusted creator resources remains essential.