I’ve spent years relying on GoPro products to capture my work, but I’ve reached a breaking point. Every year, we see the same cycle: a new model is released with a flashy marketing campaign, and it immediately lands on "best gift" lists for travelers and jetsetters. But for those of us who actually use these cameras for a living, the polish on the outside doesn't hide the flaws on the inside.

The core issue remains: overheating. For a tool marketed toward high-intensity action and professional travel, having the device shut down during a critical shot is more than a nuisance—it’s a business liability. It feels like we are being sold the same hardware in a slightly different shell, while the fundamental thermal problems persist.

Seeing these cameras pushed in recent holiday guides, such as the "Best Gifts for Jetsetters" featured by TIME, makes me wonder who these lists are actually for. They are great for casual users who might only film ten-second clips, but for creators, the experience is far more volatile. We are told that each iteration is an improvement, yet the most frustrating technical hurdle remains unresolved.

I want to be fair—GoPro produces incredible footage when the camera actually stays on. The ecosystem is convenient, and the form factor is unmatched. But loyalty only goes so far when the gear can't handle the demands of the job.

I’m tired of upgrading my kit only to encounter the same wall. Is it just me, or are you all still fighting the same overheating battles with the newer models? Let me know in the comments if you've finally found a workaround or if you've given up on the brand entirely.