Facebook has discontinued its performance bonus structure for eligible creators in Nigeria, according to recent reporting from Legit.ng via MSN. The change coincides with the rollout of the platform’s new Content Monetisation programme, which offers Nigerian creators the opportunity to earn revenue across multiple formats including videos, Reels, photos, Stories, and text-based posts. Access to the programme remains strictly by invitation, signaling a more curated approach to creator support in the region.

The removal of performance-based payouts suggests a strategic shift toward stabilizing income streams through broader, format-agnostic monetization rather than rewarding short-term engagement spikes. This move may reflect Facebook’s effort to align creator incentives with sustainable content practices amid evolving ad revenue models and platform competition. By unifying earning potential across diverse content types, the platform aims to simplify monetization while encouraging creators to diversify their output.

For Nigerian digital creators, this transition requires adapting to an invite-dependent system where eligibility is no longer tied to bonus-triggering metrics but instead to platform discretion and content quality signals. While the new model offers wider earning avenues, the lack of transparent criteria for access raises questions about inclusivity and long-term viability for emerging voices. Creators are advised to maintain consistent, high-quality output across formats to improve their chances of receiving an invitation to the programme.

As Facebook continues to refine its creator ecosystem in Africa, this update underscores the growing importance of platform-specific strategies for monetization success. Creators should stay informed about official communications from Meta regarding eligibility pathways and payout structures to navigate these changes effectively. Further details on revenue share percentages or invitation benchmarks were not disclosed in the available source.