Industry veterans Mike Lee and Darren Yan have launched ISO, a new talent management agency backed by experience at UTA and FaZe Clan. The duo announced the agency’s debut on November 6, 2026, with an initial roster of 90 high-profile creators across streaming, social media, and digital entertainment.

ISO, whose name stands for "in search of," positions itself as a creator-first partner focused on long-term career development rather than short-term deals. Lee and Yan bring combined expertise from major talent and esports organizations, aiming to fill gaps in representation for digital-native stars navigating brand partnerships, IP ownership, and multi-platform growth.

The agency’s launch reflects ongoing consolidation in the creator economy, where established executives are forming new ventures to serve top-tier talent. With its founding team and sizable starting roster, ISO enters a competitive market seeking to differentiate through strategic guidance and infrastructure support rather than traditional Hollywood-style management.

While specific service details remain undisclosed, the emphasis on being a “new partner for talent” suggests a collaborative model aligned with evolving creator expectations. ISO’s formation underscores the increasing professionalization of content creation as a career path, particularly for those who rose to prominence outside legacy media systems.

As the creator landscape matures, agencies like ISO aim to provide scalable support that matches the complexity of modern digital careers—balancing creative autonomy with business opportunity in an increasingly fragmented media environment.