While the glamour of Cannes Lions draws attention to beachfront cabanas, celebrity sightings, and high-profile brand launches, a critical infrastructure operates just out of view. According to Digiday, brands depend on an extensive, often invisible workforce to execute their activations along the Croisette each...

7Artisans has unveiled its new Dream Cine Lens Series, targeting content creators and independent filmmakers looking to step into professional-grade cinematography without a steep financial barrier. Announced on June 18, 2026, the series is built around a unified cine workflow, emphasizing consistency in handling,...