As generative AI faces tougher questions about its return on investment, brands, agencies and technology vendors are scrutinizing whether the technology can deliver measurable business results. The conversation marks a shift from early enthusiasm to a more rigorous evaluation of AI’s impact on operations...

While the glamour of Cannes Lions draws attention to beachfront cabanas, celebrity sightings, and high-profile brand launches, a critical infrastructure operates just out of view. According to Digiday, brands depend on an extensive, often invisible workforce to execute their activations along the Croisette each...