Meta has launched a new AI image generator that automatically pulls photos from public Instagram accounts to train and power its generative models, according to a report by Fstoppers. The feature operates without requiring explicit permission from the account holder and does not notify users when their images are used. It is enabled by default for all public profiles, meaning creators who share content openly may have their work incorporated into AI outputs without their knowledge.

The tool allows anyone to input a public Instagram handle and generate new images based on the visual style or content of that account’s photos. This raises significant concerns for photographers, influencers, and digital artists who rely on Instagram to showcase their portfolios, as their original work could be repurposed in AI-generated content without attribution or compensation.

While Meta has not issued an official statement detailing the feature’s scope or safeguards, the lack of opt-in mechanisms or transparency has drawn criticism from creator communities. Many argue that using publicly accessible content for AI training still implicates ethical and copyright considerations, especially when the output can mimic an individual’s aesthetic or brand.

In a recent update, 9 to 5 Mac reported that Meta has removed the feature following backlash, though the company has not confirmed the timeline or reasons for the rollback. The incident underscores ongoing tensions between platform innovation and creator rights in the age of generative AI.

For content creators, this development highlights the importance of monitoring how platforms use user-generated content, even when shared publicly. As AI tools evolve, clear policies and user controls will be essential to maintain trust and protect intellectual property in digital spaces.