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CTV Shifts to Performance Focus for Creator-Friendly Ad Strategies
creator economy

CTV Shifts to Performance Focus for Creator-Friendly Ad Strategies

Morrow -
0
Containerization Explained: Why Ad Tech Creators Are Talking About It Now
creator economy

Containerization Explained: Why Ad Tech Creators Are Talking About It Now

Matthew Murphy -
0
TV Measurement Firms Cut Jobs Amid Nielsen M&A Push
creator economy

TV Measurement Firms Cut Jobs Amid Nielsen M&A Push

Matthew Murphy -
0
Georgia-Pacific Delays Buying Agents, Cites Online Ad Waste
creator economy

Georgia-Pacific Delays Buying Agents, Cites Online Ad Waste

Matthew Murphy -
0
Walmart Acquires Vibe, Boosting SME Ad Reach in Streaming
Platforms

Walmart Acquires Vibe, Boosting SME Ad Reach in Streaming

Matthew Murphy -
0
Spotify Expands Ads Beyond Audio with AI, Automation, Video
Audio Gear

Spotify Expands Ads Beyond Audio with AI, Automation, Video

Matthew Murphy -
0
Omnicom Media and NBCU Launch Dynamic Contextual Ads
Platforms

Omnicom Media and NBCU Launch Dynamic Contextual Ads

Matthew Murphy -
0
OpenAI Ads Boss Says Third‑Party Measurement Is a Natural Step
Influencers

OpenAI Ads Boss Says Third‑Party Measurement Is a Natural Step

Matthew Murphy -
0
Public Ad Tech Era Ends: What Creators Need to Know
creator economy

Public Ad Tech Era Ends: What Creators Need to Know

Matthew Murphy -
0
Private Equity Revives Ad Tech Playbook as IAB Updates Video Standards
Hardware

Private Equity Revives Ad Tech Playbook as IAB Updates Video Standards

Matthew Murphy -
0
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