I’ve been a GoPro loyalist for years—through Hero 7s that turned into pocket warmers and Hero 10s that shut down mid-clip on a sunny trail. So when I saw the news that GoPro is pivoting its future to “defense, government, robotics and aerospace” after a $285 million merger, I felt a familiar sting. They’re chasing drones and missiles, while I’m still chasing a camera that doesn’t overheat after five minutes of 4K.

The company says it will “fully support its existing consumer products and its subscription and cloud platform,” which sounds nice. But support isn’t the same as fixing. I’ve updated firmware, adjusted settings, and bought external cooling—none of it solves the core thermal design flaw that shows up every summer. It’s like they’re handing me a new model with a fresh colorway, but the engine still catches fire.

I’m not saying GoPro can’t pivot. Defense contracts are lucrative, and $285 million is real money. But as a creator, I’ve watched them release Hero 11, 12, and now 13, each promising better stabilization and dynamic range—yet overheating remains the elephant in the room. It’s frustrating to see resources funneled into aerospace while the everyday user—the one who actually buys the Hero for mountain biking or vlogging—gets incremental updates, not fundamental fixes.

To be fair, I don’t have insider specs or leaked thermal tests. Maybe the new models are better, and I’m just stuck on old hardware. But I’ve tested recent units, and the issue persists under normal use. So I’m asking you, fellow creators: Have you dealt with GoPro overheating too? Is it a dealbreaker, or are you sticking with the brand despite it? Drop your stories below. I want to know if I’m alone in feeling like the consumer side is an afterthought now.