After years of relying on GoPro for adventure footage, I’ve hit my limit—not because the cameras lack features, but because the core issue refuses to die: overheating. Every time I push the Hero series beyond casual use—whether recording extended 4K clips in hot conditions or using HyperSmooth stabilization—the device throttles, shuts down, or warns me to cool off. It’s not a one-off; it’s a pattern across generations. The recent comparison between the Hero 13 and Hero 12, highlighted in a sponsored video thanking Anker for power support, focuses on incremental upgrades like battery life and processing. But nowhere in the conversation do I see meaningful thermal design changes. Yes, newer models may last longer before hitting limits—but they still hit them. And when you’re mid-shoot on a mountaintop or underwater, that’s not an upgrade; it’s a recurring failure. GoPro keeps releasing shinier versions with better marketing, yet the fundamental engineering gap remains unaddressed. I’m not asking for perfection—I’m asking for honesty. If the hardware can’t sustain performance under real-world conditions, stop selling it as rugged and ready for anything. Have you faced the same frustrations? Are we expected to carry cooling pads or cut shoots short just to keep using the latest model? Let’s talk about what actually works—and what doesn’t. This isn’t hate; it’s holding a beloved brand accountable. Because loyalty shouldn’t mean ignoring repeated flaws.