Insta360 has unveiled the X6, the latest flagship in its X series of 360‑degree cameras. The device went on sale today, August 12 2026, with a starting price of $669.99 for the standard bundle. This release coincides with the company’s tenth anniversary of making 360 cameras, underscoring a decade of innovation in immersive imaging.

The X6 boasts 8K 360‑degree video capture, a significant step up in resolution that lets creators record every detail of a scene in stunning clarity. Paired with 1‑inch equivalent sensors, the camera promises improved low‑light performance and dynamic range, giving videographers more flexibility when shooting in varied lighting conditions.

A standout feature is the on‑camera AI editing suite, which enables real‑time processing and smart reframing directly on the device. Creators can instantly generate traditional flat videos from the 360 footage, choose dynamic angles, and apply AI‑driven effects without needing a separate workstation. This streamlines workflows for vloggers, travel filmmakers, and social‑media storytellers who want to share polished content quickly.

Beyond the technical specs, the X6 opens new creative possibilities. The combination of high‑resolution 360 capture and AI editing empowers users to experiment with immersive narratives, virtual‑tour production, and interactive experiences that were previously time‑intensive to produce. As Insta360 celebrates ten years in the market, the X6 signals a continued push to make professional‑grade 360 tools accessible to a broader creator audience.