Profoto has announced the release of three new hard reflectors—PowerBeam, MaxiZoom, and MiniZoom—designed for use with both Profoto flat-front flashes and point-source LED lights. The reflectors aim to enhance light output and throw, offering creators greater control and efficiency in studio and on-location setups.

The PowerBeam Reflector, priced at $499 USD, is engineered to maximize power output and achieve long throw, making it suitable for applications requiring focused, high-intensity light over distance. Profoto states the design optimizes performance across its flash and LED platforms, ensuring consistent results regardless of light source type.

While specific details on the MaxiZoom and MiniZoom models were not included in the initial announcement, the product line suggests a range of sizes and beam control options tailored to different shooting needs. The zoom functionality implied in the names indicates adjustable beam spread, allowing users to transition between spot and flood lighting as required.

By supporting both traditional flash and modern LED sources, Profoto addresses the evolving workflows of content creators who mix lighting technologies in video and hybrid photography. This cross-compatibility reduces the need for multiple modifier systems, streamlining gear investment and setup time.

The reflectors are positioned as professional-grade tools for photographers and videographers seeking precise light shaping with minimal light loss. Profoto’s focus on maximizing throw and output aligns with demands for powerful, directional lighting in portrait, product, and cinematic applications.

Availability and detailed specifications for the MaxiZoom and MiniZoom models are expected to be released soon. Creators interested in upgrading their lighting control can monitor Profoto’s official channels for further updates on pricing and release timelines.