Capture One’s subscription price has risen to more than double that of Adobe Lightroom, according to a recent DPReview report. The increase has sparked conversation among creators who rely on editing tools for their work. To understand the reasoning behind the shift, DPReview spoke with Capture One CEO Rafael Orta about the company’s direction and priorities.

Orta explained that the higher price point reflects Capture One’s focus on building software specifically for professional photographers. He emphasized that the development team invests heavily in features that meet the demanding workflows of high‑end image creators. This includes attention to color accuracy, tethered shooting capabilities, and robust asset management, all tailored to a pro‑level audience.

The CEO noted that sustaining this level of specialization requires ongoing investment in engineering, quality assurance, and customer support. By concentrating resources on a niche market rather than a broad consumer base, Capture One aims to deliver a product that remains reliable and efficient for those whose livelihood depends on photography. Orta suggested that the pricing model is intended to align with the value delivered to this specific user segment.

For creators evaluating their editing software budget, the decision now hinges on whether the professional‑grade tools and support justify the higher cost. Those who prioritize advanced color handling and studio‑oriented features may find the expense warranted, while others might weigh the benefits against more affordable alternatives like Lightroom.

Ultimately, Capture One’s strategy underscores a commitment to serving the professional photography community. The company’s leadership believes that a premium price is justified when the software directly addresses the needs of creators who require precision, performance, and dedicated assistance in their daily work.