B&H Photo has launched its own version of Prime Day deals, offering discounts across a wide range of photography and videography equipment. The sale, announced on June 23, 2026, includes products organized by category and brand, giving creators a structured way to browse savings on gear they use regularly. The promotion spans multiple segments, from cameras and lenses to lighting, drones, and pro audio equipment.

Among the featured brands is Nikon, a manufacturer known for its high-quality imaging products. The summary specifically notes Nikon’s inclusion in the brand-based filtering options, indicating that Z-mount system cameras and lenses are part of the sale. While no specific models or discount percentages are disclosed in the source, the presence of Nikon in the deal lineup suggests opportunities for creators to access Z-mount gear at reduced prices.

The sale also covers related accessories such as camera bags, tripods, memory cards, and optics, as well as used gear, which may appeal to budget-conscious creators looking to upgrade or expand their kits. Other brands highlighted in the promotion include Tamron, Viltrox, Voigtlander, TTartisan, 7artisans, and Brightin, showing a broad third-party lens and accessory presence alongside Nikon’s native ecosystem.

By organizing deals both by category and brand, B&H Photo aims to simplify the shopping experience during this promotional period. The event mirrors the timing and intent of major retail sales events, targeting photographers and videographers who rely on timely access to reliable equipment. As of the source date, the deals are live and accessible via the linked B&H Photo page.