Brick, known for its original $59 app-blocking gadget, has introduced a new version tailored for nighttime use called Brick Night. Priced at $129, the device builds on the company’s core function of limiting access to distracting apps but adds a location-based feature to improve usability in bed. Unlike the original model, which required users to physically tap their phone against the device to unlock apps, Brick Night uses Bluetooth and location awareness to automate blocking when the user is in a designated sleep zone. This removes friction for those trying to resist doomscrolling during late-night hours.

The launch targets a common struggle among content creators: irregular sleep patterns driven by endless scrolling after work. By minimizing the effort needed to enforce boundaries, Brick Night aims to support healthier routines without relying solely on willpower. The device pairs with a companion app to set schedules and allowed apps, though specific customization details were not disclosed in the announcement.

Brick positions itself as a tool for digital minimalism, appealing to creators who seek focus and recovery amid high-screen lifestyles. While the original Brick found success as a simple, physical deterrent, Night shifts toward contextual automation—aligning with broader trends in ambient tech that adapt to user behavior and environment. The product reflects growing demand for solutions that address not just productivity, but also mental well-being in always-on creative professions.

Availability and shipping details were not included in the source material. As with the first generation, Brick Night likely operates via Bluetooth Low Energy and requires iOS or Android compatibility. The Verge reported the launch on October 23, 2026, highlighting the company’s continued focus on behavioral design over software-only alternatives. For creators managing burnout, Brick Night offers a tangible way to reclaim evening hours—though long-term effectiveness will depend on consistent use and integration into broader sleep hygiene practices.