Snapchat has updated its recommendation systems to ensure that only videos created by real people are eligible for Spotlight, the platform’s short-form video discovery feature. The change, confirmed by TechCrunch on July 31, 2026, marks a deliberate move to reduce the spread of low-effort, fully AI-generated content often referred to as “AI slop.”

By adjusting its algorithms, Snapchat aims to maintain the authenticity and quality of content surfaced in Spotlight, which has become a key avenue for creators to gain visibility and earn rewards through the Spotlight Creator Fund. The platform will no longer recommend or reward videos that are entirely generated by artificial intelligence without meaningful human input.

This update reflects growing concerns across social platforms about the influx of synthetic media that can dilute creator opportunities and undermine trust. Snapchat’s stance signals a commitment to supporting human creators who invest time and originality into their work.

For content creators, the change means a clearer path to discovery in Spotlight, provided their videos reflect genuine creative effort. Snapchat encourages creators to continue using AI tools assistively—such as for editing or ideation—but emphasizes that final content must be driven by human creativity to qualify for algorithmic promotion.

The move aligns with broader industry efforts to define responsible AI use in creative spaces. While Snapchat hasn’t disclosed specific detection methods, it confirms that its systems now prioritize provenance and human authorship in Spotlight eligibility. Creators are advised to review updated guidelines to ensure their content remains compliant and competitive in the platform’s recommendation ecosystem.