Hip-hop artist Vic Mensa has revealed that he depends on Apple’s Voice Memos app as an essential part of his creative process. According to a recent interview featured by The Verge, Mensa uses the simple recording tool to capture musical ideas, lyrical fragments, and spontaneous inspiration throughout his day. Despite his diverse career spanning music, fashion, and activism, the Voice Memos app remains a constant in his toolkit.

The artist noted that the app’s accessibility and reliability make it ideal for capturing moments when more complex software isn’t practical. Whether he’s brainstorming beats, testing vocal melodies, or documenting conversations that spark song concepts, Mensa turns to Voice Memos first. This highlights how even high-profile creators often rely on built-in smartphone features rather than premium apps for core tasks.

For content creators, Mensa’s habit underscores the value of frictionless ideation tools. The ability to quickly record audio without launching a DAW or worrying about file management lowers the barrier to capturing inspiration. His usage reflects a broader trend among musicians and artists who prioritize speed and simplicity in early-stage creation.

While Mensa has recently seen renewed attention with the re-release of his mixtape *Innanetape* on major streaming platforms and the popularity of tracks like “Down On My Luck,” his creative foundation still begins with basic mobile utilities. This serves as a reminder that powerful creativity doesn’t always require expensive gear—sometimes, it starts with a tap and a voice memo.

As digital workflows grow more complex, Mensa’s reliance on a native iOS app offers a practical lesson: mastering simple tools can be just as impactful as chasing the latest plugins or hardware. For indie creators especially, leveraging what’s already in your pocket may be the most sustainable way to stay productive.