Bollywood superstar Ranveer Singh has been named the first-ever brand ambassador for Ray-Ban and Ray-Ban Meta in India, marking a significant milestone in the collaboration between EssilorLuxottica and Meta. The announcement, made on October 1, 2026, via Meta Newsroom, highlights a strategic push to strengthen the presence of smart eyewear in the Indian market through celebrity influence and cultural relevance.

As a global icon known for his bold fashion sense and dynamic persona, Ranveer Singh aligns closely with the innovative spirit of Ray-Ban Meta—smart glasses that blend iconic Ray-Ban design with Meta’s AI-powered technology. His appointment underscores the brand’s focus on appealing to style-conscious consumers, particularly content creators who value both aesthetics and functionality in wearable tech.

While specific product updates were not detailed in the announcement, the post emphasized “exciting new updates” to the AI glasses, suggesting ongoing enhancements in areas like voice assistance, camera capabilities, or social media integration—features critical for creators capturing hands-free content. These improvements aim to make the glasses more intuitive and useful for daily creative workflows.

The partnership reflects a broader trend of tech brands leveraging Indian celebrity appeal to drive adoption of emerging wearable technologies. By associating with Ranveer Singh, Ray-Ban Meta aims to boost visibility and desirability among India’s growing creator community, where fashion, tech, and self-expression increasingly intersect.

This move also signals Meta’s continued investment in expanding its AI hardware footprint beyond traditional markets, positioning the Ray-Ban Meta glasses not just as a novelty, but as a practical tool for digital storytelling. For creators in India, the collaboration promises a locally resonant narrative around innovation and personal style.