Ogilvy and Creative Artists Agency (CAA) have announced a strategic partnership to develop AI-generated versions of celebrity talent for use in digital advertising. The collaboration aims to produce lifelike digital replicas of well-known figures—including actors like Terry Crews and various athletes—for deployment across online ad platforms. These AI-generated likenesses will be used in marketing campaigns while clearly labeled as artificial to maintain transparency.

The initiative reflects growing interest in synthetic media within the advertising industry, particularly as brands seek scalable ways to feature high-profile personalities without the logistical constraints of traditional shoots. By leveraging AI, Ogilvy and CAA aim to streamline content creation while adhering to ethical disclosure standards. For creators, this development signals a shift in how celebrity endorsement content may be produced and distributed in the near future.

While the partnership does not yet disclose specific technologies, compensation models, or the full roster of talent involved, it underscores a broader trend of integrating AI avatars into commercial workflows. The emphasis on labeling suggests an effort to address audience trust and regulatory expectations around deepfakes and AI-generated media. As the rollout progresses, creators and marketers alike will need to monitor how these tools affect authenticity, rights management, and disclosure practices in digital advertising. This move positions Ogilvy and CAA at the forefront of responsible AI use in talent-driven campaigns.