Passes, the creator monetization platform founded in 2022 by Lucy Guo, has rebranded as a “creator accelerator” — a repositioning the company formalized in April 2026 to reflect its role as full business infrastructure for creators rather than just a monetization host, according to a detailed breakdown from TechBullion and business-model data from CanvasBusinessModel.

The platform keeps a 10% fee — half of OnlyFans’ 20% — and bundles seven revenue streams under one roof: subscriptions, pay-per-view, paid DMs, tipping, livestreaming, digital products and a storefront. It was the first major platform to ship native anti-screenshot DRM in February 2025, and it includes a built-in CRM and AI-powered analytics.

The numbers suggest the model is working: Passes handled $312 million in GMV in FY2025 with 18 million monthly active users, 2.5 million paid assets driving 62% of monthly retention, and 1.15 million monthly transacting users in 2026. The company has raised $50 million to date, including a $40 million Series A from Bond Capital in 2024 on top of $9 million in seed funding from Multicoin Capital.

The positioning is deliberately cross-vertical: sports, music, entertainment, fitness, gaming, chess and financial education creators all run on the same platform, rather than specializing in a single content niche the way OnlyFans (adult), Patreon (podcasts and indie media) and Substack (writers) do.

For creators, the “accelerator” framing is the point worth watching. Platforms that help creators grow — rather than just host them — are competing on business outcomes, not just fee percentages.

The takeaway for creators: evaluate platforms on what they do for your growth, not just what they take. A 10% fee with CRM, DRM and AI upsell tools that lift revenue 20-30% can beat a cheaper platform that leaves you to figure out retention alone.