Roblox paid creators approximately $1.7 billion through its Developer Exchange program over the 12 months ending June 30, 2026 — up around 50% year over year — with the top 10 creators averaging $65.7 million each while the median participant took home about $1,500, according to figures shared at the Roblox Developers Conference and reported by TechSpot, Dexerto and TweakTown.

The concentration is extreme. The top 100 creators averaged $10.8 million over the period and the top 1,000 averaged $1.4 million, while more than 42,000 creators participate in DevEx. Since DevEx launched in 2013, total creator earnings have crossed $5 billion.

The breakout hits illustrate the ceiling: games like Grow a Garden and Steal a Brainrot each surpassed 20 million concurrent players, with their creators earning tens of millions of dollars. In August 2026, 28% of Roblox’s top 100 games by hours played had launched within the previous 90 days — new hits can still break through.

The economics run through Robux: players buy Robux at roughly $0.0125 apiece, and creators convert earned Robux at $0.0038 each through DevEx (raised from $0.0035 in September 2025), meaning creators keep roughly 30 cents of every dollar of player spending. That is well below the 70% developers typically keep on Steam, though Roblox handles hosting, moderation and discovery.

For creators, Roblox is the clearest example of superstar economics in the creator economy: participation grew ~70% while the median payout barely moved, even as top-10 average earnings nearly doubled from $33.9 million.

The takeaway for creators: Roblox rewards breakout hits, not steady participation. If you build there, study what the newest top-100 games do differently — nearly a third of them are less than 90 days old — and design for the discovery algorithm from day one.