The Atlantic is taking a deliberate step away from AI-driven content production by developing a new trivia game entirely by hand. The project is spearheaded by Drew Goins, a senior editor at the publication and a former “Jeopardy!” champion, bringing both editorial expertise and competitive trivia experience to the effort. This initiative stands in contrast to the growing trend across media and tech industries of using artificial intelligence to automate content creation, from news writing to game design.

By choosing manual development, The Atlantic aims to emphasize human curation, creativity, and cultural nuance—elements that automated systems may overlook. The game reflects the publication’s commitment to thoughtful, intellectually engaging content, aligning with its reputation for deep reporting and cultural analysis. Goins’ background in high-stakes trivia ensures the game’s questions are both challenging and well-researched, appealing to audiences who value authenticity and depth.

This move highlights a broader conversation among creators about the role of AI in creative work. While automation offers efficiency, some media organizations are exploring hybrid or human-led approaches to preserve quality and distinct voice. The Atlantic’s handcrafted game serves as a case study in balancing innovation with tradition, particularly for creators navigating the pressures of scaling content without sacrificing integrity.

For content creators, the project underscores the enduring value of subject-matter expertise and editorial oversight. It suggests that even in an age of AI, there remains a strong audience appetite for content shaped by human insight and passion—especially when rooted in trusted brands and knowledgeable individuals. The Atlantic’s approach may inspire others to consider where human touch adds irreplaceable value in their own workflows.