X is retiring its Creator Revenue Sharing program — which has paid creators to post since 2023 — and replacing it with the Original Content Rewards Program, the company announced on August 7, 2026, according to reporting from Tech-Ish, RuntimeWire, Social Samosa and Storyboard18.

The timeline is tight. New enrollments in Revenue Sharing stopped on August 7. Current members kept earning through September 7, 2026, with payouts on August 14 and August 28 followed by a final payment around September 11 for earnings through the cutoff. From September 8, existing members could start applying for the new program — with no automatic transfer and approval not guaranteed.

The new program pays from qualified impressions: unique views of original posts by X Premium Basic, Premium, Premium+ or Premium Business subscribers in the Home Timeline, with at least half the post visible. Repeat views from one account do not count twice, and paid, promoted, artificial or fraudulent impressions never count. Payouts remain fortnightly with a $30 minimum.

Originality is the entire point. X will not pay for content copied wholesale, altered only slightly with a filter or text overlay, compiled from other people’s work, or lifted off another platform. Commentary, analysis and reactions can qualify when they add meaningful perspective. Two new written exclusions: posts carrying a Community Note earn nothing, and content about monetization itself is ineligible.

For creators, this is the clearest signal yet that platforms are using payouts — not just moderation — to discourage low-value content. Repost accounts and aggregators lose their revenue line; journalists, analysts and original creators gain.

The takeaway for creators: if you were in Revenue Sharing, apply for Original Content Rewards now and audit your posting mix. Original reporting, photos, videos and analysis qualify; recycled viral material does not. Treat the program as payment for distinctive work, not for reach.