YFCon 2026 BFCM, the short-video and livestream social-commerce expo connecting brands with TikTok Shop creators, takes place October 8-9, 2026 at the Anaheim Convention Center — timed to help brands recruit creators and prepare holiday campaigns before the Black Friday and Cyber Monday sales peak, according to announcements carried by FinancialContent and CoastMonthly.

The event is expected to bring together more than 15,000 attendees, including 12,000+ vetted commerce creators and 2,000+ brands and sellers. It is hosted by FastMoss, a TikTok Shop analytics and creator intelligence platform, and previous editions generated an average of more than 850 creator connections per exhibitor booth and over 70 million combined social impressions.

The timing reflects the calendar reality of social commerce: successful holiday campaigns begin long before Black Friday. Brands need weeks to identify creators, ship products, test content and optimize campaigns — so an early-October expo gives both sides runway into Q4.

The backdrop is a US social commerce market that has crossed $100 billion, with TikTok Shop maturing from viral impulse buys into real retail infrastructure. Best Buy’s late-October TikTok Shop launch with nearly 10,000 products and Sephora’s September pilot show major retailers treating the platform as permanent sales infrastructure, not an experiment.

For creators, events like YFCon are where commerce deals actually get made. Brands arrive with holiday budgets and product to seed; creators arrive with audiences and content skills. The matchmaking is the product.

The takeaway for creators: if you sell or promote products, Q4 brand deals are being negotiated right now. Qualified commerce creators can apply for complimentary admission — and even if you don’t attend, the signal is clear: pitch brands this week, not in November.