Meta is expanding its AI offerings for creators with a new video chat feature for its Muse AI avatar. According to the company, users in the United States can now engage in video calls with a customizable animated avatar, moving beyond traditional text-based interactions to a more visual and immersive experience.

The update allows creators to personalize their AI agent's appearance, providing a digital persona that can represent them during virtual interactions. This shift toward embodied AI aims to make the technology feel more like a collaborative partner than a simple chatbot.

This feature arrives ahead of a broader hardware strategy. Meta is preparing to launch a Tamagotchi-like wearable designed to bring Muse to life in a physical form. By combining the software avatar with a dedicated device, Meta is positioning Muse as a constant companion for creators.

For content creators, this development signals a move toward AI-driven presence management. The ability to deploy a customizable avatar for video interactions could offer new ways to engage with audiences or manage digital availability without requiring the creator to be on camera.

Meta has not yet disclosed specific pricing, technical specifications, or a firm release date for the upcoming wearable. However, the rollout of the video chat feature indicates that the integration of AI avatars into the creator workflow is already underway for US-based users.