Netflix and Spotify have jointly acquired exclusive rights to Jay Shetty’s life‑coaching podcast *On Purpose* in a deal reportedly valued at approximately $100 million. The agreement, described as multiyear, removes the show from YouTube and places it solely on the two platforms’ services.

According to Variety, which first reported the transaction, three other companies were also bidding for the podcast, indicating strong interest from multiple media players. The financial figure and exclusivity terms were not disclosed beyond the reported ~$100 million estimate and the multiyear nature of the arrangement.

For creators, the move highlights a growing trend where major streaming and audio platforms invest heavily in established podcast IP to differentiate their offerings and attract subscribers. By securing *On Purpose*, Netflix and Spotify gain access to Shetty’s large, engaged audience, which could drive cross‑platform engagement and new monetization opportunities.

The shift also affects YouTube’s role as a distribution hub for podcasts. With the show moving off the platform, creators who rely on YouTube for discoverability and ad revenue may need to reconsider their distribution strategies, especially when exclusive deals become more common.

Industry observers note that such high‑value podcast acquisitions reflect the maturing creator economy, where audio content commands premium pricing comparable to video franchises. While the exact impact on Shetty’s audience size and revenue remains to be seen, the deal underscores the increasing leverage top‑tier podcasters hold in negotiations with major media companies.