Nexa has officially launched its creator marketplace connecting brands directly with UGC creators and influencers, the company announced October 1, 2026 via PR Newswire, with coverage carried by Morningstar and MarketMinute.

The platform lets businesses discover creators, view rates upfront and launch collaborations without a subscription. Creators set their own rates and keep 100% of the rate they choose — Nexa generates revenue through a brand-side platform fee rather than deducting a percentage from creator earnings.

The model targets a specific friction in the brand-deal market: discovery and pricing opacity. Startups, ecommerce companies and established brands looking for UGC, social media promotions and creator-led campaigns can browse creator profiles and rates directly, without agency processes or scattered outreach across social platforms.

Ahead of its public launch, Nexa built an early community of hundreds of creators while onboarding businesses. Businesses can join for free and begin exploring partnerships immediately; creators can create profiles, set rates and make themselves available to brands searching for content and promotional partnerships.

For creators, the 100%-of-rate model is the headline. Most marketplaces take a creator-side cut — typically 10-20% — so a platform that charges the brand side instead effectively raises creator take-home on every deal, assuming brand demand follows.

The takeaway for creators: new marketplaces are worth joining early, when competition for brand attention is lowest. Set up a profile with clear rates and a strong portfolio — early adopters on creator marketplaces typically get disproportionate visibility in brand searches.